Jeff Junke

Storytelling has always been in my DNA—both of my parents were journalists—but over 15 years, I’ve built my own path as a communications leader focused on purpose, clarity and connection. As Director of Communications at UNICEF Canada, I lead national strategies that bring complex issues to life and inspire action. My work spans media relations, content strategy, public affairs and employee engagement—all grounded in one goal: connecting people to purpose through powerful storytelling. Before joining UNICEF, I held senior communications roles across the corporate, non-profit, and civic sectors, including RBC and CivicAction. This cross-sector experience has shaped my ability to bridge audiences, manage reputational risk, and guide teams in delivering communications that drive both awareness and impact. Beyond my professional role, I serve on the Board of Directors for Heritage Toronto and volunteer with the Royal Canadian Curling Club’s Queer and Trans Women Curling League.