Item - 2026.ZB21.5
Tracking Status
- This item was considered by Toronto Zoo on April 29, 2026 and was adopted without amendment.
ZB21.5 - Toronto Zoo Creative and Media Buying Services - Award
- Decision Type:
- ACTION
- Status:
- Adopted
- Wards:
- All
Board Decision
The Board of Management of the Toronto Zoo:
1. Authorized the Chief Operations Officer, or designate, to negotiate and execute an agreement with BlackJet Inc. and TrueMedia for the provision of creative and media buying services for the Toronto Zoo, in an amount not to exceed $650,000.00 excluding HST, for a term commencing upon award to January 31, 2027, with the option to extend for up to two (2) additional one-year terms, on terms satisfactory to the Chief Transformation Officer and in a form satisfactory to the City Solicitor.
Origin
Summary
This report recommends that Toronto Zoo enters into an agreement for creative and media buying services with BlackJet Inc. and TrueMedia to deliver integrated marketing strategy, creative development, production support, and media planning and buying services in support of the Toronto Zoo’s 2026 marketing and communications priorities.
Background Information
https://www.toronto.ca/legdocs/mmis/2026/zb/bgrd/backgroundfile-286162.pdf