Item - 2026.ZB20.4
Tracking Status
- This item was considered by Toronto Zoo on February 25, 2026 and was adopted without amendment.
ZB20.4 - Toronto Zoo Individual and Corporate Naming Rights Policy
- Decision Type:
- ACTION
- Status:
- Adopted
- Wards:
- All
Board Decision
The Board of Management of the Toronto Zoo:
1. Adopted the Toronto Zoo Individual and Corporate Naming Rights Policy set out in Attachment 1 to the report (February 9, 2026) from the Chief Transformation Officer, Toronto Zoo.
2. Directed Toronto Zoo staff to complete a review of the Individual and Corporate Naming Rights Policy every five years at a minimum.
3. Authorized the Chief Executive Officer or designate to negotiate and execute naming rights agreements consistent with the terms and conditions of the Toronto Zoo Individual and Corporate Naming Rights Policy and in a form satisfactory to the City Solicitor.
Origin
Summary
This report recommends adoption of a Toronto Zoo Individual and Corporate Naming Rights Policy aligned with the City of Toronto’s corporate framework. The policy establishes a consistent approach for soliciting, assessing, approving, and managing naming rights while safeguarding Zoo integrity, animal welfare, and visitor experience.
Background Information
https://www.toronto.ca/legdocs/mmis/2026/zb/bgrd/backgroundfile-264857.pdf
Attachment 1 - Toronto Zoo Individual and Corporate Naming Rights Policy
https://www.toronto.ca/legdocs/mmis/2026/zb/bgrd/backgroundfile-284567.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2026/zb/comm/communicationfile-205544.pdf