Item - 2026.ZB20.10
Tracking Status
- This item was considered by Toronto Zoo on February 25, 2026 and was adopted without amendment.
ZB20.10 - Strategic Communications Report 2025
- Decision Type:
- ACTION
- Status:
- Adopted
- Wards:
- All
Board Decision
The Board of Management of the Toronto Zoo:
1. Received the report (February 5, 2026) from the Chief Operations Officer, Toronto Zoo for information.
Origin
Summary
The Strategic Communications team manages public-facing communications to engage audiences with your Toronto Zoo’s mission: connecting people, animals, conservation science, and traditional knowledge to fight extinction.
Driving Zoo attendance, promoting revenue-generating activities, programs, and events, encouraging science literacy and sharing stories reinforcing the critical conservation science role of our Zoo are all central to the communications team. This report provides a summary of key activities, statistics, and achievements from the past year including the launch of the 2025-2027 Guardians of Wild Strategic Plan.
Background Information
https://www.toronto.ca/legdocs/mmis/2026/zb/bgrd/backgroundfile-284396.pdf
Attachment 1 - Creative Examples and Performance
https://www.toronto.ca/legdocs/mmis/2026/zb/bgrd/backgroundfile-284397.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2026/zb/comm/communicationfile-205528.pdf