Item - 2026.SB24.1

Tracking Status

SB24.1 - Application for One Variance, Subject to Two Conditions, Respecting One Third Party Electronic Ground Sign - 4925 Steeles Avenue West

Decision Type:
ACTION
Status:
Adopted
Ward:
7 - Humber River - Black Creek

Committee Decision

The Sign Variance Committee:

 

1. Granted the requested variance to section 694-25.C(2)(d), subject to two conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report (June 8, 2026).

Decision Advice and Other Information

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Origin

(June 8, 2026) Report from the Project Director, Business Transformation, Toronto Building

Summary

Permit World Consulting Services Inc. (the "Applicant") has submitted a sign variance application requesting one variance required to allow the Chief Building Official (the "CBO") to issue a sign permit for one third party electronic ground sign with two sign faces displaying electronic static copy (the "Proposed Sign"), on the property municipally known as 4925 Steeles Avenue West (the "Subject Premises").

 

The Proposed Sign would have a maximum height of 10.0 metres and would contain two rectangular sign faces displayed in a back-to-back configuration, each not exceeding 3.25 metres by 6.05 metres, with a maximum sign face area of 20.0 square metres. The Proposed Sign is described further in Attachment 1 to this report.

 

The Subject Premises is designated Employment ("E") Sign District, which allows third party electronic ground signs. A variance to section 694-25.C(2)(d) is sought to permit the erection and display of the Proposed Sign closer to the property line than what is required under the Sign and Zoning By-laws.

 

The Sign By-law contains criteria to be used in evaluating variance applications for signs. Specifically, §694-30A states that an application for variance may only be granted where it is established that the Proposed Sign meet each of the eight established criteria. The Sign Variance Committee (the "SVC") is required to conduct an evaluation and determine that party seeking the proposed variances meets all the mandatory criteria, on the basis of the information presented by the parties before the SVC.

 

After reviewing the Applicant's submissions and the additional information provided by City staff, the CBO determined that there are sufficient reasons to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the variance, as described further in Attachment 1.

Background Information

(June 8, 2026) Report from the Project Director, Business Transformation, Toronto Building on Application for One Variance, Subject to Two Conditions, Respecting One Third Party Electronic Ground Sign - 4925 Steeles Avenue West
https://www.toronto.ca/legdocs/mmis/2026/sb/bgrd/backgroundfile-287885.pdf
Attachment 1 - Description of Sign, Requested Variance and Required Conditions
https://www.toronto.ca/legdocs/mmis/2026/sb/bgrd/backgroundfile-287886.pdf
Attachment 2 - Applicant's Submission Package
https://www.toronto.ca/legdocs/mmis/2026/sb/bgrd/backgroundfile-287868.pdf
Attachment 3 - Letter of Objection
https://www.toronto.ca/legdocs/mmis/2026/sb/bgrd/backgroundfile-287869.pdf

Communications

(June 19, 2026) Presentation from Gilda Collins, Senior Project Manager, Special Projects, Permit World (SB.New)
https://www.toronto.ca/legdocs/mmis/2026/sb/comm/communicationfile-215307.pdf
(June 19, 2026) Presentation from Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building (SB.New)
https://www.toronto.ca/legdocs/mmis/2026/sb/comm/communicationfile-215309.pdf

Speakers

Gilda Collins
Fernanda Patza, Policy Development Officer

Motions

Motion to Adopt Item moved by Derek Lett (Carried)
Source: Toronto City Clerk at www.toronto.ca/council