Item - 2025.ZB14.10

The Board of Management of the Toronto Zoo received the report (February 13, 2025) from the Senior Director, Strategic Communications and Guest Experience, Toronto Zoo for information.

The Strategic Communications team manages public-facing communications to engage with multiple audiences with the Toronto Zoo’s mission: connecting people, animals, and conservation science to fight extinction. Through strategic messaging and outreach, the team drives Zoo attendance and promotes revenue-generating activities, programs, and events. This report provides a summary of key activities, statistics, and achievements from the past year that contributed to strong attendance and celebrated your Toronto Zoo’s milestone 50th anniversary that helped contribute to exceeding attendance targets in 2024.