Item - 2025.TTS1.3

Tracking Status

This item was considered by Toronto Transit Commission - Strategic Planning Committee on July 10, 2025 and was adopted with amendments.

TTS1.3 - Framework for Ridership Growth

Decision Type:: ACTION

Status:: Amended

Commission Decision

The Strategic Planning Committee:

1. Directed TTC staff to:

a. Leverage the TTC’s Planning Advisory Group to review and receive feedback on ridership growth.

b. Conduct a comprehensive review of TTC Service Standards, with extensive consultation with TTC’s Planning Advisory Group and customers to begin in 2026.

2. Amended the eleventh bullet in the draft guiding principles to read:

Ensure that the TTC remains affordable, accessible, and equitable for customers

3. Endorsed the draft ridership growth guiding principles, and added the following additional guiding principles:

Centre riders and ensure that their experience informs and drives decisions
Use and report on indicators, standards, and metrics that support reducing barriers to new ridership
Ensure accountability and transparency

Decision Advice and Other Information

Josh Colle, Chief Strategy and Customer Experience Officer delivered a presentation on this item.

Origin

(July 10, 2025) Report from the Chief Strategy & Customer Experience Officer

Summary

The Strategic Planning Committee will be presented with key ridership trends and an outline of a draft Ridership Growth Strategy, including guiding principles and considerations which will aim to increase ridership and support the TTC’s long-term financial sustainability.

Supplementary information is included in the following attachments to inform the discussion:

Attachment 1: Overview of TTC Service Standards
Attachment 2: 2019-2025 TTC Service Consultation Brief

Background Information

(July 10, 2025) Report from the Chief Strategy & Customer Experience Officer on Framework for Ridership Growth
https://www.toronto.ca/legdocs/mmis/2025/tts/bgrd/backgroundfile-257157.pdf
Attachment 1 - Overview of TTC Service Standards
https://www.toronto.ca/legdocs/mmis/2025/tts/bgrd/backgroundfile-257158.pdf
Attachment 2 - 2019-2025 TTC Service Consultation Brief
https://www.toronto.ca/legdocs/mmis/2025/tts/bgrd/backgroundfile-257159.pdf
Presentation - Framework for Ridership Growth
https://www.toronto.ca/legdocs/mmis/2025/tts/bgrd/backgroundfile-257313.pdf

Communications

(July 9, 2025) Letter from TTCriders (TTS.Main)

Speakers

Alan Yule
Filip Panaitescu
Andrew Pulsifer, TTCriders

Motions

Motion to Amend Item (Additional) moved by Councillor Jamaal Myers (Carried)

That the Toronto Transit Commission – Strategic Planning Committee:

1. Amend the eleventh bullet in the draft guiding principles to read:
Ensure that the TTC remains affordable, accessible, and equitable for customers

Motion to Amend Item moved by Councillor Alejandra Bravo (Carried)

That the Toronto Transit Commission – Strategic Planning Committee amend Recommendation 2 by adding the following:

2. Endorse the draft ridership growth guiding principles, and add the following additional guiding principles:

Centre riders and ensure that their experience informs and drives decisions
Use and report on indicators, standards, and metrics that support reducing barriers to new ridership
Ensure accountability and transparency