Item - 2025.TTC8.4

The TTC Board:

1. Approved the amended Advertising on TTC Property Policy, attached as Appendix B to this report.

Offering advertising opportunities on TTC assets provides much-needed revenue to the TTC. In 2024, total advertising revenues were $31.9 million.

Over the years, the advertising policy has been adjusted to reflect new values of the community and the Board. This update is in response to a Board Motion to review and revise the existing policy. Specifically, staff were requested to review potentially misleading fossil fuel advertising prior to approvals and review its advertising policy with respect to fossil fuel advertisements. In addition, consultation with City staff regarding TransformTO was requested and has occurred.

Staff from Customer Experience and Legal have consulted on the above and are proposing a revised version of the Advertising Policy as set out in Appendix B. In addition, staff have reached out to transit industry peers to consult on their approaches and have considered their work in the proposed amended Advertising Policy as set out in Appendix B.

Following the Board’s approval, TTC Policy 13.1.2 will be revised and followed in future reviews of proposed advertisements.