Item - 2025.TTC6.5

The TTC Board:

1. Approved the revisions to TTC Corporate Policy – Identification of Routes, Stations and Stops as set out in Attachment 1 to this report.

This report recommends revisions to TTC Corporate Policy – Identification of Routes, Stations and Stops (the “Policy”), to introduce equity, diversity, inclusion and anti-racism considerations, establish a structured consultation process, define clear naming criteria, and formalize a process for naming TTC stations. These revisions will strengthen future naming decisions and ensure community voices are included.

The revised Policy:

• permits renaming of stations after nearby destinations or streets are renamed in alignment with the City of Toronto’s Commemorative Framework;
• permits naming or sponsorship of stations by major public sector institutions, provided the institution provides a contribution of value, whether financial or in-kind, that reasonably reflects the administrative, operational, and communication efforts required for the station renaming; and
• integrates and adapts Metrolinx’s station naming principles to facilitate regional transit wayfinding.

Staff do not recommend pursuing paid corporate naming rights as they could compromise customer wayfinding and the public nature of the transit system. Numerous challenges were identified including low revenue potential, significant staffing demands, limited corporate sponsor interest, legal risks, lack of community partner consensus, and significant impacts to customer experience.