Item - 2025.SB16.4

Tracking Status

SB16.4 - Application for Two Variances, Subject to Three Conditions, Respecting One Third Party Electronic Ground Sign - 100 Eglinton Square

Decision Type:
ACTION
Status:
Adopted
Ward:
20 - Scarborough Southwest

Committee Decision

The Sign Variance Committee:

 

1. Refused the requested variances to sections 694-15.A and 694-24.A(5), each subject to three conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.

Decision Advice and Other Information

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Origin

(April 22, 2025) Report from the Project Director, Business Transformation and Citywide Priorities, Toronto Building

Summary

PATTISON Outdoor Advertising Limited Partnership (the "Applicant") has applied for two variances, each subject to three conditions, required to allow the Chief Building Official ("CBO") to issue a sign permit to erect and display a double-faced third party electronic ground sign, displaying electronic static copy (the "Proposed Sign"), on the premises municipally known as 100 Eglinton Square, in Scarborough (the "Subject Premises").

 

The Subject Premises is designated as a Commercial Residential ("CR") Sign District, which allows third party signs however, does not expressly permit signs of the electronic ground sign type. The Proposed Sign would have a maximum height of 8.0 metres from the grade, and would contain two rectangular sign faces, each measuring 5.91 metres by 3.03 metres, with a sign face area not exceeding 17.91 square metres. It would be placed on the north frontage of the Subject Premises, to be viewed by vehicular traffic travelling west-bound and east-bound along Eglinton Avenue East. The Proposed Sign is described further in Attachment 1.

 

Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that there is not sufficient information to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the two variances, each subject to all of the noted conditions, as described further in Attachment 1 of this report.

Background Information

(April 22, 2025) Report from the Project Director, Business Transformation and Citywide Priorities, Toronto Building on Application for Two Variances, Subject to Three Conditions, Respecting One Third Party Electronic Ground Sign - 100 Eglinton Square
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254811.pdf
Attachment 1 - Description of Signs, Requested Variances and Required Conditions
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254812.pdf
Attachment 2 - Applicant's Submission Package
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254787.pdf

Communications

(May 1, 2025) Letter from Councillor Parthi Kandavel (SB.Supp)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-189731.pdf
(May 2, 2025) Presentation from Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-189749.pdf
(May 2, 2025) Presentation from Richard Lee and Brandon Lincz, Pattison (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-189752.pdf

Speakers

Richard Lee
Brandon Lincz
Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building

Motions

1 - Motion to Set Committee Rule moved by Janet Ross (Carried)

That the Sign Variance Committee:

 

1. Modify its procedures to allow members to ask questions of the applicant.


2 - Motion to Adopt Item moved by Anne Milchberg (Carried)
Source: Toronto City Clerk at www.toronto.ca/council