Item - 2025.SB16.2
Tracking Status
- This item was considered by Sign Variance Committee on May 2, 2025 and was adopted without amendment.
SB16.2 - Application for Two Variances, Each Subject to Two Conditions, Respecting One Third Party Electronic Ground Sign - 1150-1176 Morningside Avenue
- Decision Type:
- ACTION
- Status:
- Adopted
- Ward:
- 25 - Scarborough - Rouge Park
Committee Decision
The Sign Variance Committee:
1. Refused to grant the requested variances to sections 694-15.A and 694-24.A(14), each subject to two conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.
Decision Advice and Other Information
A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.
Origin
Summary
JOLT Charge Inc (the "Applicant") has submitted a sign variance application requesting four variances required to allow the Chief Building Official ("CBO") to issue a sign permit to erect and display a double-faced third party electronic ground sign, displaying electronic static copy (the "Proposed Sign"), on the property municipally known as 1150-1176 Morningside Avenue (the "Subject Premises").
The Subject Premises is designated as Commercial Residential ("CR") Sign District, which allows third party signs however, does not expressly permit electronic ground signs. Variance is required to permit the erection and display of a sign type that is not permitted in the CR Sign District.
A variance is also being sought to allow the Proposed Sign to be placed within an area governed by a site-specific area restriction. The Proposed Sign would be situated around 150 metres north of Highway 401, whereas the Sign By-law mandates a minimum separation of 400 metres.
The Proposed Sign would have a maximum height of 2.65 meters from grade. It would feature two rectangular sign faces in a back-to-back configuration, oriented north and south, perpendicular to Morningside Avenue. Each sign face would measure 0.93 meters by 1.65 meters, resulting in a sign face area of 1.54 square meters. Further details of the Proposed Sign are provided in Attachment 1.
Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that there is not a sufficient basis to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the two variances, each subject to two conditions, as described further in Attachment 1 of this report.
Background Information
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254791.pdf
Attachment 1 - Description of Signs and Required Variances
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254792.pdf
Attachment 2 - Applicant's Submission Package
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-254793.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-189748.pdf
(May 2, 2025) Presentation from Jocelyn Wigley and Justin Dempsey, Jolt Charge Inc. (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-189751.pdf
Speakers
Justin Dempsey
Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building
Ted Van Vliet, Project Director , Business Transformation and Citywide Priorities