Item - 2025.SB15.3
Tracking Status
- This item was considered by Sign Variance Committee on March 24, 2025 and was adopted without amendment.
SB15.3 - Application for One Variance, Subject to Seven Conditions, Respecting One Third Party Electronic Ground Sign - 4711 Steeles Avenue East
- Decision Type:
- ACTION
- Status:
- Adopted
- Ward:
- 22 - Scarborough - Agincourt
Committee Decision
The Sign Variance Committee:
1. Approved the requested variances to section 694-15.A, each subject to seven conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.
Decision Advice and Other Information
A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.
Origin
Summary
PATTINSON Outdoor Advertising Limited Partnership (the "Applicant") has applied for one variance, subject to seven conditions, required to allow the Chief Building Official ("CBO") to issue a sign permit to erect and display a double-faced third party electronic ground sign, displaying electronic static copy (the "Proposed Sign"), on the premises municipally known as 4711 Steeles Avenue East, in Scarborough (the "Subject Premises").
The Subject Premises is designated as a Commercial ("C") Sign District, which allows third party signs, however, does not expressly permit electronic ground signs sign type. The Proposed Sign would have a maximum height of 10.0 metres from the grade, and would contain two rectangular sign faces, each with a maximum width of 5.91 metres; a maximum length of 3.03 metres, and with a sign face area not exceeding 17.91 square metres. The Proposed Sign is described further in Attachment 1.
Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that there is sufficient information to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the one variance, subject to all of the noted conditions, as described further in Attachment 1 of this report.
Background Information
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253774.pdf
Attachment 1 - Description of Signs, Requested Variances and Required Conditions
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253775.pdf
Attachment 2 - Applicant's Submission Package
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253776.pdf
Attachment 3 - Letter of Objection
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253777.pdf
Communications
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-188420.pdf
(March 24, 2025) Presentation from Nathan Jankowski, Pattison Outdoor Advertising (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-188410.pdf
Speakers
Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building