Item - 2025.SB15.3

Tracking Status

SB15.3 - Application for One Variance, Subject to Seven Conditions, Respecting One Third Party Electronic Ground Sign - 4711 Steeles Avenue East

Decision Type:
ACTION
Status:
Adopted
Ward:
22 - Scarborough - Agincourt

Committee Decision

The Sign Variance Committee:

 

1. Approved the requested variances to section 694-15.A, each subject to seven conditions, as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Attachment 1 to this report.

Decision Advice and Other Information

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Origin

(March 10, 2025) Report from the Project Director, Business Transformation and Citywide Priorities, Toronto Building

Summary

PATTINSON Outdoor Advertising Limited Partnership (the "Applicant") has applied for one variance, subject to seven conditions, required to allow the Chief Building Official ("CBO") to issue a sign permit to erect and display a double-faced third party electronic ground sign, displaying electronic static copy (the "Proposed Sign"), on the premises municipally known as 4711 Steeles Avenue East, in Scarborough (the "Subject Premises").

 

The Subject Premises is designated as a Commercial ("C") Sign District, which allows third party signs, however, does not expressly permit electronic ground signs sign type. The Proposed Sign would have a maximum height of 10.0 metres from the grade, and would contain two rectangular sign faces, each with a maximum width of 5.91 metres; a maximum length of 3.03 metres, and with a sign face area not exceeding 17.91 square metres. The Proposed Sign is described further in Attachment 1.

 

Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that there is sufficient information to conclude that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the one variance, subject to all of the noted conditions, as described further in Attachment 1 of this report.

Background Information

(March 10, 2025) Report from the Project Director, Business Transformation and Citywide Priorities, Toronto Building on Application for One Variance, Subject to Seven Conditions, Respecting One Third Party Electronic Ground Sign - 4711 Steeles Avenue East
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253774.pdf
Attachment 1 - Description of Signs, Requested Variances and Required Conditions
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253775.pdf
Attachment 2 - Applicant's Submission Package
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253776.pdf
Attachment 3 - Letter of Objection
https://www.toronto.ca/legdocs/mmis/2025/sb/bgrd/backgroundfile-253777.pdf

Communications

(March 24, 2025) Presentation from Fernanda Patza, Policy Development Officer, City Wide Properties, Toronto Building (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-188420.pdf
(March 24, 2025) Presentation from Nathan Jankowski, Pattison Outdoor Advertising (SB.New)
https://www.toronto.ca/legdocs/mmis/2025/sb/comm/communicationfile-188410.pdf

Speakers

Nathan Jankowski
Fernanda Patza, Policy Development Officer, City Wide Priorities, Toronto Building

Motions

Motion to Adopt Item moved by Irene Buncel (Carried)
Source: Toronto City Clerk at www.toronto.ca/council