Item - 2025.SB15.2

The Sign Variance Committee:

1. Adjourned, at the request of the Applicant, Zelinka Priamo Ltd., the matter of an Application for Two Variances, Each Subject to Four conditions, Respecting One Third Party Electronic Wall Sign - 11 Bay Street, to its June 13, 2025 meeting.

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Zelinka Priamo Ltd (the "Applicant") has applied for two variances, each subject to four conditions, required to allow the Chief Building Official ("CBO") to issue a sign permit to erect and display a third party electronic wall sign, displaying electronic static copy (the "Proposed Sign"), on the premises municipally known as 11 Bay Street (the "Subject Premises").

The Proposed Sign features a single rectangular sign face with a width not exceeding 12.80 meters, a maximum length of 3.70 meters, a sign face area not exceeding 46.90 square meters, and a maximum height of 12.80 meters. The Proposed Sign is described further in Attachment 1.

The Proposed Sign would be situated within 130 metres of the F.G Gardiner Expressway, entirely within an area governed by a site-specific area restriction that prohibits third-party signs from being displayed within 400 meters of this Expressway. The Subject Premises is designated as a Commercial Residential ("CR") Sign District, where third party electronic wall signs, such as the Proposed Sign, are not expressly permitted. Therefore, variances to Chapter 694 are necessary to allow for a non-permitted third party sign type to be erected within an area where City Council has determined that no third party signs shall be displayed.

Following a review of the Applicant's submissions and additional information provided by staff, the CBO has determined that insufficient information was provided to demonstrate that the eight required criteria in §694-30A of the Sign By-law have been established with respect to the two variances, each subject to four conditions, as detailed further in Attachment 1 of this report.