Item - 2025.EP18.9

The Chief Executive Officer, Exhibition Place, recommends that the Board of Governors of Exhibition Place:

1. Request City Council approve an agreement with Coca-Cola Canada Bottling Ltd ("Coke") for a period of five years, commencing on the date of approval of City Council, to be the official and exclusive soft drink provider to Exhibition Place, including Enercare Centre and Automotive Building, on the terms and conditions set out in the report (September 18, 2025) from the Chief Executive Officer, Exhibition Place and such other terms and conditions as may be satisfactory to the Chief Executive Officer, Exhibition Place, and the City Solicitor.

2. Request City Council to direct that the confidential information contained in Confidential Attachment 1 to this report remain confidential and not be released publicly as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.

3. Direct the Chief Executive Officer, Exhibition Place, subject to Council approval, to enter into an agreement with Coca-Cola Canada Bottling Ltd ("Coke") for a period of five years, commencing on the date of approval of City Council, to be the official and exclusive soft drink provider to Exhibition Place, including Enercare Centre, and Automotive Building, on the terms and conditions set out in the report (September 18, 2025) and such other terms and conditions as may be satisfactory to the Chief Executive Officer, Exhibition Place and the City Solicitor.

4. Direct that the confidential information contained in Confidential Attachment 1 to this report remain confidential and not be released publicly as it contains financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.

This report recommends entering into a five-year agreement with Coca-Cola Canada Bottling Ltd. (Coke) to be the official and exclusive soft drink provider to Enercare Centre and the Automotive Building at Exhibition Place.

Exhibition Place Purchasing staff, on behalf of the Finance, Event Services and Sales and Marketing Division, posted the Proposal Call Document #EXP2025-08 publicly on both Bonfire and Merx, and notified three (3) potential proponents on July 25, 2025, which closed August 18, 2025. 

This report recommends entering a five (5) year agreement with Coke.

The sponsorship agreement provides positive cash contribution to the Board as set out in Confidential Attachment 1 reflecting a sponsorship fee, volume rebate, vending commissions, and payments for marketing and promotions.