Item - 2024.ZB9.10

The Board of Management of the Toronto Zoo:

1.  Received the report (March 6, 2024) from the Senior Director, Strategic Communications and Guest Experience, Toronto Zoo for information.

This report will update the Board of Management of the Toronto Zoo on the activities and achievements of the Strategic Communications Branch for 2023. The Strategic Communications team oversees the public facing communications to connect our audiences to our mission: connecting people, animals and conservation science to fight extinction and to drive Zoo visits and promote revenue generating activities, programs and events.

Included in this report is a snapshot of some of the key activities, statistics and achievements over the past year which contributed to the positive attendance and revenues results in 2023.