Item - 2024.SB6.7

The Sign Variance Committee:

1. Granted the requested variances to sections 694-25C(2)(e) and 694-25C(2)(f), as required to allow for the issuance of a permit respecting the erection and display of the Proposed Sign, as further described in Appendix 1 to the report (January 10, 2024) from the Manager, City Wide Priorities, Toronto Building.

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

Zelinka Priamo LTD. (the "Applicant") has made an application for two variances required to allow the erection and display of one double-sided third party electronic ground sign displaying electronic static copy (the "Proposed Sign") to be located at Employment Sign District ("E Sign District"), which is, immediately to the east of Warden Avenue, and north of Malley Road at the premises municipally known as 757 Warden Avenue (the "Subject Premises").

The Subject Premises is designated as an E Sign District, which permits third party electronic ground signs. The Proposed Sign would have a height of 10 metres, and would contain two rectangular sign faces, with a centre line of 8.69 metres and a bisecting line of 2.30 metres for a maximum a sign face area of 19.99 square metres. The Proposed Sign will be located at the northwest corner of the Subject Premises and will have face orientation(s) to the north and south, is described further in Attachment 1 to this report. The Proposed Sign would require two variances to Chapter 694, to allow the Chief Building Official (“CBO”) to issue the sign permit.