Item - 2024.EP9.20

The Board of Governors of Exhibition Place:

1.  Authorized the Chief Executive Officer to negotiate and execute a noncompetitive contract with Wakeham and Associates Marketing Inc. to provide professional naming consulting services for the renaming of the Beanfield Centre, commencing from May 1, 2024 (the date of contract execution) for a six-month period, for a fee structure outlined in Confidential Attachment 1 to the report (April 11, 2024) from the Chief Executive Officer, Exhibition Place and on terms and conditions in the report (April 11, 2024) from the Chief Executive Officer, Exhibition Place, and other terms satisfactory to the Chief Executive Officer and the City Solicitor.

2.  Directed that the confidential information contained in Confidential Attachment 1 to the report (April 11, 2024) from the Chief Executive Officer, Exhibition Place remain confidential as this report contains commercial and financial information that belongs to the Board of Governors of Exhibition Place and has monetary value or potential monetary value.

The purpose of this report is to request Board authority to negotiate and enter a noncompetitive contract. This report recommends the Board enter into an agreement with Wakeham and Associates Marketing Inc. ("WAM') for professional sponsorship/naming consulting services for the renaming of the Beanfield Centre for a period of six (6) months commencing May 1, 2024.

Board approval is required in accordance with Exhibition Place Financial By-law, where the current expenditure request exceeds the Chief Executive Officer authority of the cumulative annual commitment greater than the $250,000 allowed.