Item - 2023.MM6.26

Tracking Status

City Council adopted this item on May 10, 11 and 12, 2023 without amendments.

MM6.26 - A Request to Review City Partnership Programs - by Councillor Stephen Holyday, seconded by Councillor Shelley Carroll

Decision Type:: ACTION

Status:: Adopted

Wards:: All

City Council Decision

City Council on May 10, 11 and 12, 2023, adopted the following:

1. City Council request the City Manager, in consultation with City Divisions, Agencies, and Corporations, to report to City Council by the end of the first quarter of 2024 with:

a. an inventory of existing and recent sponsorship or advertising arrangements between the City, the Agencies and Corporations, and any external entities;

b. potential new revenue opportunities or other benefits for naming rights, sponsorships or advertising opportunities for public assets, real estate, or online and print materials;

c. a jurisdictional scan examining naming rights, sponsorships or advertising revenue innovations in other municipalities and public sectors in North America or worldwide;

d. identification of any policy implications or approval requirements, and a work plan to seek new revenue opportunities;

e. an enterprise-wide strategy to coordinate sponsorships, naming rights and advertising opportunities across all City divisions, agencies and corporations, which could maximize opportunities and attract more interest, and identify any policy or governance implications; and

f. potential alignment of City priorities with branding, sponsorship and advertising sectors where there could be mutually beneficial outcomes.

Background Information (City Council)

Member Motion MM6.26
https://www.toronto.ca/legdocs/mmis/2023/mm/bgrd/backgroundfile-236301.pdf

Communications (City Council)

(May 6, 2023) E-mail from George Bell (MM.Supp)

Motions (City Council)

Motion to Waive Referral (Carried)

Speaker Nunziata advised Council that the provisions of Chapter 27, Council Procedures, require that Motion MM6.26 be referred to the Executive Committee. A two-thirds vote of the Council Members present is required to waive referral.

1 - Motion to Amend Item (Additional) moved by Councillor Gord Perks (Out of Order)

That:

1. City Council amend its Naming Policy such that no public building will be named for a donor unless the names of every public employee and resident of Toronto are also part of the name.

Ruling by Speaker Frances Nunziata (Upheld)

Speaker Nunziata ruled motion 1 by Councillor Perks out of order on the grounds that it is impractical and frivolous.
Challenged by Councillor Gord Perks

Motion to Adopt Item (Carried)

Vote (Adopt Item) May-12-2023 5:09 PM

Result: Carried	Majority Required - MM6.26 - Adopt the item
Total members that voted Yes: 13	Members that voted Yes are Jon Burnside, Shelley Carroll, Lily Cheng, Vincent Crisanti, Stephen Holyday, Nick Mantas, Jennifer McKelvie, Amber Morley, Frances Nunziata (Chair), James Pasternak, Anthony Perruzza, Jaye Robinson, Michael Thompson
Total members that voted No: 9	Members that voted No are Paul Ainslie, Alejandra Bravo, Mike Colle, Ausma Malik, Josh Matlow, Chris Moise, Jamaal Myers, Gord Perks, Dianne Saxe
Total members that were Absent: 3	Members that were absent are Brad Bradford, Gary Crawford, Paula Fletcher