Item - 2023.EP5.12
Tracking Status
- This item was considered by Exhibition Place on September 15, 2023 and was adopted without amendment.
EP5.12 - Building Brand Recognition through My ExPlace Campaign
- Decision Type:
- ACTION
- Status:
- Adopted
- Ward:
- 10 - Spadina - Fort York
Board Decision
The Board of Governors of Exhibition Place:
1. Received the report (August 31, 2023) from the Chief Executive Officer, Exhibition Place for information.
Origin
(August 31, 2023) Report from the Chief Executive Officer, Exhibition Place
Summary
The marketing team at Exhibition Place has been busy working on a new and exciting initiative to engage not only the meetings industry but our community and the media. To enhance our brand identity, we have launched My ExPlace campaign, with great success. We are reinforcing our Exhibition Place brand strategy as a 365-day destination for business events and leisure. We are in the marketplace as a leader and Canada's premier destination for conventions, exhibitions, events, and entertainment. Below are strong examples of a mix of tactics – earned, paid, and from our industry partners.
Background Information
(August 31, 2023)
Report from the Chief Executive Officer, Exhibition Place on Building Brand Recognition through My ExPlace Campaign
https://www.toronto.ca/legdocs/mmis/2023/ep/bgrd/backgroundfile-238972.pdf
https://www.toronto.ca/legdocs/mmis/2023/ep/bgrd/backgroundfile-238972.pdf
Motions
Motion
to Adopt Item
moved by
Sharleen Ahmed
(Carried)