Item - 2022.PA32.6

The Board of Directors of Toronto Parking Authority:

1.  Adopted the terms of the contract amendment included in the Confidential Attachment (1) to the report (September 15, 2022) from the President, Toronto Parking Authority, excluding category 3 within the report.

2.  Directed that the confidential information contained in Confidential Attachment (1) to the report (September 15, 2022) from the President, Toronto Parking Authority remain confidential in its entirety, as it contains financial terms that are subject to final negotiation.

3. Directed that the confidential information contained in Confidential Attachment (1) to the report (July 12, 2022) from the President, Toronto Parking Authority remain confidential in its entirety, as it contains financial terms that are subject to final negotiation.

The Board of Directors of Toronto Parking Authority recessed its public meeting to meet in closed session to consider this item as it pertains to position to be applied to negotiations being carried out by Toronto Parking Authority.

Toronto Parking Authority is on a journey to becoming the world’s best provider of sustainable parking, Bike Share and last mile mobility experiences. At its meeting of February 18, 2022, Toronto Parking Authority Board of Directors provided authority for the President, Toronto Parking Authority, to execute a Vendor of Record Agreement with agencies recommended by Toronto Parking Authority to be provide Business Strategy and Marketing Services as required.

Lang Partnerships Network was the successful and only proponent included in the Strategic Partnership category, which includes the delivery of a sponsorship strategy, completion of an asset evaluation, determination of market value and assisting Toronto Parking Authority in finding the right partnership(s).

To assist Toronto Parking Authority in securing sponsors for its properties, programs and services, Toronto Parking Authority is seeking authority from Toronto Parking Authority Board of Directors to amend the contract with Lang Partnerships to include Sponsorship Sales Consulting for the purposes of securing sponsors for its properties, programs and services with a commission-based rate.

At its meeting of July 26, 2022, Toronto Parking Authority Board of Directors deferred Item PA31.6 to the September 29, 2022 Toronto Parking Authority Board meeting and requested that the President, Toronto Parking Authority provide additional information around the cost of services for the sponsorship program.

Toronto Parking Authority has carried out further assessment around the cost of services for the sponsorship program and has included this information in Confidential Attachment 1.

Toronto Parking Authority is on a journey to becoming the world’s best provider of sustainable parking, Bike Share and last mile mobility experiences. As part of building its capacity and capabilities to accelerate this journey, Toronto Parking Authority procured a Vendor of Record with various Business Strategy and Marketing Services agencies. The award of contracts was approved by Toronto Parking Authority Board of Directors at its meeting of February 18, 2022.

At the conclusion of the competitive procurement process for the Business Strategy and Marketing Services Vendor of Record, Lang Partnerships Network was the successful and only proponent included in the Strategic Partnership category, which includes the delivery of a sponsorship strategy, completion of an asset evaluation, determination of market value and assisting Toronto Parking Authority in finding the right partnership(s).

To assist Toronto Parking Authority in securing sponsors for its properties, programs and services, Toronto Parking Authority is seeking authorities from Toronto Parking Authority Board of Directors to negotiate, enter into and execute amendments to the contract for the purposes of securing sponsors for its properties, programs and services.