Item - 2022.PA31.6

The Board of Directors of Toronto Parking Authority:

1.  Deferred consideration of Item PA31.6 until the September 29, 2022 meeting of the Board of Directors of Toronto Parking Authority.

The Board of Directors of Toronto Parking Authority recessed its public meeting to meet in closed session to consider this item as it pertains to position to be applied to negotiations being carried out by Toronto Parking Authority.

Toronto Parking Authority is on a journey to becoming the world’s best provider of sustainable parking, Bike Share and last mile mobility experiences. At its meeting of February 18, 2022, Toronto Parking Authority Board of Directors provided authority for the President, Toronto Parking Authority, to execute a Vendor of Record Agreement with agencies recommended by Toronto Parking Authority to be provide Business Strategy and Marketing Services as required.

Lang Partnerships Network was the successful and only proponent included in the Strategic Partnership category, which includes the delivery of a sponsorship strategy, completion of an asset evaluation, determination of market value and assisting Toronto Parking Authority in finding the right partnership(s).

To assist Toronto Parking Authority in securing sponsors for its properties, programs and services, Toronto Parking Authority is seeking authority from Toronto Parking Authority Board of Directors to amend the contract with Lang Partnerships to include Sponsorship Sales Consulting for the purposes of securing sponsors for its properties, programs and services with a commission-based rate.