Item - 2022.PA28.9

The Board of Directors of Toronto Parking Authority:

1.  Authorized the President, Toronto Parking Authority, to negotiate, enter into and execute a Vendor of Record Agreement with the agencies listed below to provide Business Strategy and Marketing consulting services as required. The term of Agreement will be two (2) years from commencement date with an option to extend for an additional two (2) one (1) year terms.

Recommended Agencies:

Total Potential Contract Award Value (for all agencies in the Vendor of Record list for services across the five (5) service categories):

Year 1 (From date of award to December 31, 2022):

$845,000 excluding Harmonized Sales Tax

Year 2 (January 1 - December 31, 2023):

$929,500 excluding Harmonized Sales Tax

Option Year 1 (January 1 - December 31, 2024):

$1,022,450 excluding Harmonized Sales Tax

Option Year 2 (January 1 - December 31, 2025):

$1,124,695 excluding Harmonized Sales Tax

The total potential cost including all option years, is $3,921,645 excluding Harmonized Sales Tax.

As Toronto Parking Authority embarks on its journey to becoming the world’s best provider of sustainable parking, Bike Share and last mile mobility experiences, Toronto Parking Authority is seeking business strategy and marketing consultant services to help achieve its vision. Experts in Strategy Development and Creative Services, Strategic Partnerships, Market Research, Public Relations and Communications and Digital Marketing were identified as essential resources needed to both develop short-term and long-term strategies and execute projects that will deliver growth for the organization and its programs, including various marketing and communications initiatives to engage Toronto Parking Authority’s customers and stakeholders, for both the Green P Parking and Bike Share Toronto brands.

On September 27, 2021, Toronto Parking Authority issued a Request for Proposal consisting of five (5) service categories including, Strategy Development and Creative Services, Strategic Partnerships, Market Research Partner, Public Relations and Communications Partner and Digital Marketing Partner.

Through a detailed review of the proposals received, Toronto Parking Authority's Bid Evaluation Committee has identified a range of proponents that are recommended to be included in the Business Strategy and Marketing Services Vendor of Record Agreement. Throughout the duration of the contract, Toronto Parking Authority will issue a Request for Service to acquire services from the agencies listed in the Vendor of Record according to the specific requirements of each project. A secondary evaluation of the Request for Service responses will be conducted by Toronto Parking Authority with a specific agency identified to provide services for a specific project.