Item - 2021.ZB14.5

The Board of Management of the Toronto Zoo received the report (February 2, 2021) from the Manager, Strategic Communications, Toronto Zoo for information.

This report focuses on the primary activities and achievements of the Strategic Communications Branch at the Toronto Zoo for the year 2020. The Strategic Communications team oversees all of the public facing communications outlets to connect our audiences to our animals, messages, events and activities. 2020 presented a great challenge as online engagement was often the only point-of-contact we had to connect the public to our Zoo, but also a great opportunity to shift our communications efforts and try some new tactics and approaches. 

Our purpose is to support the Toronto Zoo Mission of connecting people, animals and conservation science to fight extinction, and we are constantly striving to employ new tactics and opportunities that align with the strategic plan.

Included in this report is an overview of the achievements and opportunities we explored as we continually adapted to new circumstances, in what was truly an extraordinary year.