Item - 2021.CT27.15
Tracking Status
- This item was considered by the Board of Directors of TO Live on September 24, 2021. The Committee received the item for information only. No further action will be taken on this item.
CT27.15 - TO Live - New Brand Strategy and Creative Identity
- Decision Type:
- Presentation
- Status:
- Received
Board Decision
The Board of Directors of TO Live:
1. Received the item for information.
Decision Advice and Other Information
Clive Veroni, Principal, Leap Consulting gave a presentation on TO Live’s New Brand Strategy and Visual Identity.
Summary
Clive Veroni from Leap Consulting will present TO Live’s new brand strategy and creative identity. The presentation will detail findings from stakeholder interviews, provide insights into the organization’s positioning in the marketplace and brand attributes. Clive will also present a brand identity and image that reflects this new positioning and brings it to life.
Background Information
Presentation from Leap Consulting on TO Live Brand Strategy and Visual Identity
https://www.toronto.ca/legdocs/mmis/2021/ct/bgrd/backgroundfile-171325.pdf
https://www.toronto.ca/legdocs/mmis/2021/ct/bgrd/backgroundfile-171325.pdf
Motions
Motion
to Receive Item
moved by
Kathleen Sharpe
(Carried)
That the item be received for information.