Item - 2019.ZB2.3

The Board of Management of the Toronto Zoo:

1.  Approved expenditures to reimburse Grey Advertising Canada for strategic planning; creative development; and any outsourced production costs related to advertising programs as required for the Toronto Zoo brand, not to exceed $200.0 thousand, plus HST.

 
2.  Approved expenditures with Zenith Optimedia Canada Inc. for media purchases related to the 2019 advertising campaign, not to exceed $956.0 thousand, plus HST.

This report outlines the proposed plan and expenditures related to the 2019 advertising campaign as provided for in the Operating Budget. The paid advertising will complement the public relations, events, corporate/group events, community outreach and digital strategy to ensure we are reaching our target audiences in the Greater Toronto Area and beyond.