Item - 2019.ZB1.3

Tracking Status

This item will be considered by Board of Management of the Toronto Zoo on February 12, 2019.

ZB1.3 - 2019 Advertising Expenditures

Consideration Type:: ACTION

Wards:: All

Origin

(January 29, 2019) Report from the Senior Director, Marketing, Communications and Partnerships, Toronto Zoo

Recommendations

It is recommended that the Board approve the following:

1. Expenditures to reimburse Grey Advertising Canada for strategic planning; creative development; and any outsourced production costs related to advertising programs as required for the Toronto Zoo brand, not to exceed $200.0 thousand, plus HST.

2. Expenditures with Zenith Optimedia Canada Inc. for media purchases related to the 2019 advertising campaign, not to exceed $956.0 thousand, plus HST.

Summary

This report outlines the proposed plan and expenditures related to the 2019 advertising campaign as provided for in the Operating Budget. The paid advertising will complement the public relations, events, corporate/group events, community outreach and digital strategy to ensure we are reaching our target audiences in the Greater Toronto Area and beyond.

Financial Impact

There are no financial implications related to approval of these recommendations as the related advertising expenditures are included in the Operating Budget for 2019.

Background Information

(January 29, 2019) Report from the Senior Director, Marketing, Communications and Partnerships, Toronto Zoo on 2019 Advertising Expenditures
https://www.toronto.ca/legdocs/mmis/2019/zb/bgrd/backgroundfile-124311.pdf