Item - 2019.SB3.2

The Sign Variance Committee:

1. Adjourned the hearing on this matter until the July 9, 2019 meeting of the Sign Variance Committee.
 

A decision of the Sign Variance Committee, in the case of a decision to refuse to grant a variance, is final and binding on the date the decision was issued; and in the case of a decision to grant a variance with conditions, the decision is final and binding 21 days after the date the decision was issued unless an application to consider is filed by the ward councillor in accordance with §694-30S of Chapter 694 of the City of Toronto Municipal Code.

This report addresses an appeal concerning two variances sought respecting one illuminated first party wall sign displaying static copy (the Proposed Sign). The Proposed Sign is to be located on the east elevation of the upper-most storey of an existing 15-storey building located at 185 The West Mall (the Subject Premises).

The Proposed Sign is to contain one sign face, directed towards Highway 427, and will function to identify a business located at the Subject Premises. The sign face shall consist of individual channel letters displaying "CDW", and an associated individual "loop" surrounding of the letters, with a total sign face area of 35 square metres.

After conducting a review of the application, a decision was made by the Chief Building Official (the CBO) to refuse the requested variances required for the Proposed Sign.

Following this refusal, an appeal was filed by the Applicant (GTA Office West Inc.)

The CBO has determined that the Applicant has not provided sufficient information to establish that the Proposed Sign meets all nine of the criteria set out in §694-30A of the Sign By-law, which are required for a variance approval to be granted. Specifically, the Applicant has not provided sufficient information to allow the CBO to determine that the Proposed Sign: 

•     Is compatible with the development of the premises and surrounding area.
•     Supports Official Plan objectives for the premises and surrounding area.
•     Is not contrary to the public interest.