Item - 2019.PA9.1

Tracking Status

This item was considered by Toronto Parking Authority on September 20, 2019 and was adopted without amendment.

PA9.1 - Bike Share Toronto - Marketing and Promotion Agreement with the Canadian Automobile Association South Central Ontario (CAA SCO)

Decision Type:: ACTION

Status:: Adopted

Wards:: All

Confidential Attachment - Ongoing negotiations related to assets of Toronto Parking Authority and confidential information regarding the details of these negotiations

Board Decision

The Board of Directors of Toronto Parking Authority:

1. Authorized the President, Toronto Parking Authority, to enter into a marketing and promotion agreement with the Canadian Automobile Association South Central Ontario (CAA SCO) under the terms and conditions outlined in Confidential Attachment 1 to the report (September 10, 2019) from the Acting President, Toronto Parking Authority, and in a form satisfactory to the City Solicitor.

2. Directed that the confidential information contained in Confidential Attachment 1 to the report (September 10, 2019) from the Acting President, Toronto Parking Authority, remain confidential in its entirety, as it pertains to ongoing negotiations related to assets of Toronto Parking Authority and confidential information regarding the details of these negotiations.

Origin

(September 10, 2019) Report from the Acting President, Toronto Parking Authority

Summary

Toronto Parking Authority (TPA) and the Canadian Automobile Association South Central Ontario (CAA SCO) are seeking to extend their partnership beyond "Free Ride Wednesdays" campaigns which have been successfully run in June 2018 and August 2019.

This report seeks the approval to enter into a three-year agreement with CAA SCO to implement a marketing and promotion agreement with CAA SCO becoming an "Official Promotional Partner of Bike Share Toronto" with Bike Share Toronto website presence and providing CAA SCO loyalty program members with exclusive Bike Share benefits.

Background Information

(September 10, 2019) Report from the Acting President, Toronto Parking Authority on Bike Share Toronto - Marketing and Promotion Agreement with the Canadian Automobile Association South Central Ontario (CAA SCO)
https://www.toronto.ca/legdocs/mmis/2019/pa/bgrd/backgroundfile-137277.pdf
Confidential Attachment 1 - CAA Rewards - CAA SCO Loyalty Partner Agreement Program Marketing Plan (Schedule D)

Motions

Motion to Adopt Item moved by Allison Mendes (Carried)