Item - 2019.EX6.26

The Executive Committee:

1.  Referred the Attachment to the Letter (June 6, 2019) from Councillor Michael Thompson to the City Manager for processing in accordance with City Council's Unsolicited Quotations or Proposals Policy.

Van Home Outdoor has approached the City of Toronto with a proposal to aesthetically improve 27 CP Rail overpasses through-out the City of Toronto. The modernization program includes the installation of traffic-facing, electronic signs on the overpasses and the removal of adjacent', outdated billboards currently located on CP Rail land.

Along with commercial messages, the electronic signs will broadcast public messages, including traffic and emergency alerts, Amber Alerts, and information pertaining to the City of Toronto's general awareness campaigns (such as the "Toronto for All" initiative).

The new displays will incorporate the permanent installation of City of Toronto or neighbourhood specific signage. Van Home Outdoor will assume responsibility for improvements to the overpasses and ongoing maintenance of the signage program.

The proposal includes the annual payment of revenues to the City of Toronto which will be earmarked for Youth Hubs and other youth programs that help provide safe spaces for youth in at risk neighbourhoods. The funds will be provided to the City in a manner of the City's choosing.