Item - 2017.PW23.3

The  Public Works and Infrastructure Committee recommends that:

1. City Council amend the City of Toronto Street Naming Policy by deleting the word "development" from section 3.8.1 of the Policy, so that it reads as follows:

"3.8 Street names, including ceremonial names, shall not:

3.8.1   Result in, or be perceived to confer, any competitive advantage, benefit or preferential treatment or advertisement to the named party, or a product, service or a particular business;"

The purpose of this report is to seek authority to amend the City of Toronto Street Naming Policy by removing a single word: "development". 

Increasingly, the City is being presented with Street Naming applications that recognize the name of the development located on the street. Currently, the Street Naming Policy prohibits any name that could result in, or be perceived to result in, a competitive advantage, benefit, preferential treatment or advertisement to a development, product, service or particular business. While naming the street after the development company could be perceived as conferring competitive advantage, benefit, preferential treatment or advertisement to the developer, naming the street after the actual development would not. By removing the word "development", the Street Naming Policy will allow the naming of streets after developments.