Item - 2017.EX21.8

Tracking Status

  • City Council adopted this item on January 31, 2017 without amendments.
  • This item was considered by the Executive Committee on January 19, 2017 and adopted without amendment. It will be considered by City Council on January 31, 2017.
  • See also By-law 251-2017

EX21.8 - Authority for the Yonge-Dundas Square Board of Management to Enter into a Ten-Year Contract with Outfront Media Canada and Update to Dundas Square Special Sign District Regulations for 1 Dundas Street East (Yonge-Dundas Square)

Decision Type:
ACTION
Status:
Adopted
Ward:
27 - Toronto Centre-Rosedale

City Council Decision

City Council on January 31, 2017, adopted the following:

 

1.  City Council amend Schedule C, Additional Special Sign District Regulations, of Chapter 694, Signs, General, to adopt new regulations for the property municipally known as 1 Dundas Street East, substantially in accordance with the draft by-law set out in Attachment 4 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture.

 

2.  City Council authorize the Yonge-Dundas Square Board of Management to negotiate and execute an ten-year agreement with Outfront Media Canada LP through its general partner Outfront Media Canada GP Co.("Outfront"),  for a new signage program on the Square as detailed in this report and subject to terms and conditions reflecting the content of Attachment 5 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture, and on other terms and conditions satisfactory to the General Manager, Economic Development and Culture and the General Manager, Yonge-Dundas Square, and in a form satisfactory to the City Solicitor.

 

3.   City Council approve the lease of portions of Yonge-Dundas Square and consent to the structural additions, alterations and improvements to Yonge-Dundas Square listed in Attachment 6 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture required to implement the agreement.

 

4.  City Council direct that the 2018 and future year financial implications of this agreement be reported to the Budget Committee for consideration during the 2018 Budget processes.

 

5.  City Council authorize the City Solicitor to prepare the necessary Bills for introduction in Council to implement Council's decision, subject to such stylistic and technical changes to the draft bills as may be required.

Public Notice Given

Background Information (Committee)

(January 3, 2017) Report from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture on Authority for the Yonge-Dundas Square Board of Management to Enter into a Ten-Year Contract with Outfront Media Canada and Update to Dundas Square Special Sign District Regulations for 1 Dundas Street East (Yonge-Dundas Square)
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99716.pdf
Attachment 1 - Summary of Proposed Signs
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99717.pdf
(November 3, 2016) Attachment 2 - Part 1 - Yonge-Dundas Square Revitalization Plan, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99718.pdf
(November 3, 2016) Attachment 2 - Part 2 - Yonge-Dundas Square Revitalization Plan, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99742.pdf
(December 14, 2016) Attachment 3 - Visibility Study, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99719.pdf
Attachment 4 - Draft By-law - Amendments to Schedule C, Additional Special Sign District Regulations, of Chapter 694
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99720.pdf
Attachment 5 - Yonge-Dundas Square Board of Management /Outfront Term Sheet
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99721.pdf
Attachment 6 - Summary of Structural Changes to Yonge-Dundas Square
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99722.pdf
Public Notice - City of Toronto Act, 2006 from the City Clerk on a Proposal to Amend Chapter 694, Signs, General of the City of Toronto Municipal Code
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99740.pdf

Communications (Committee)

(January 16, 2017) Letter from Patrick J. Harrington, Aird and Berlis LLP (EX.Supp.EX21.8.1)
https://www.toronto.ca/legdocs/mmis/2017/ex/comm/communicationfile-64910.pdf
(January 16, 2017) Letter from Craig Flannagan, Vice President, Marketing, Cadillac Fairview (EX.Supp.EX21.8.2)
https://www.toronto.ca/legdocs/mmis/2017/ex/comm/communicationfile-67243.pdf

Communications (City Council)

(January 30, 2017) Letter from Taylor Raths, General Manager, Yonge-Dundas Square (CC.Supp.EX21.8.3)
https://www.toronto.ca/legdocs/mmis/2017/cc/comm/communicationfile-67366.pdf
(January 30, 2017) Letter from Mark Garner, Chief Operating Officer and Executive Director, Downtown Yonge Business Improvement Area (CC.New.EX21.8.4)
https://www.toronto.ca/legdocs/mmis/2017/cc/comm/communicationfile-67347.pdf

Motions (City Council)

1 - Motion to Refer Item moved by Councillor Gary Crawford (Lost)

That City Council refer the Item to the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture and request the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture to:

 

a. report to the Executive Committee, at the first opportunity, reflecting on potential safety issues, on the implications for the pedestrian scale of the Square and the economic implications for adjacent landlords and sign operators, and in particular how a sign of 15.2 metres in height serves the public in a more beneficial way than a sign of more limited height might; and

 

b. consult and report back on any safety, weight load or engineering requirements on the proposed 15.2 metre sign.

Vote (Refer Item) Jan-31-2017 3:32 PM

Result: Lost Majority Required - EX21.8 - Crawford - motion 1 - Refer the item
Total members that voted Yes: 15 Members that voted Yes are Maria Augimeri, Jon Burnside, Josh Colle, Gary Crawford, Vincent Crisanti, Justin J. Di Ciano, Michael Ford, Mark Grimes, Michelle Holland, Stephen Holyday, Jim Karygiannis, Denzil Minnan-Wong, Cesar Palacio, Jaye Robinson, David Shiner
Total members that voted No: 22 Members that voted No are Paul Ainslie, John Campbell, Christin Carmichael Greb, Shelley Carroll, Joe Cressy, Janet Davis, Glenn De Baeremaeker, Sarah Doucette, Mary Fragedakis, Norman Kelly, Mike Layton, Chin Lee, Josh Matlow, Pam McConnell, Mary-Margaret McMahon, Joe Mihevc, Frances Nunziata (Chair), James Pasternak, Gord Perks, Anthony Perruzza, Michael Thompson, Kristyn Wong-Tam
Total members that were Absent: 7 Members that were absent are Ana Bail„o, Frank Di Giorgio, John Filion, Paula Fletcher, Giorgio Mammoliti, Ron Moeser, John Tory

Motion to Adopt Item (Carried)

Vote (Adopt Item) Jan-31-2017 3:33 PM

Result: Carried Majority Required - EX21.8 - Adopt the item
Total members that voted Yes: 25 Members that voted Yes are Paul Ainslie, Maria Augimeri, John Campbell, Christin Carmichael Greb, Shelley Carroll, Josh Colle, Joe Cressy, Janet Davis, Glenn De Baeremaeker, Sarah Doucette, Michael Ford, Jim Karygiannis, Norman Kelly, Mike Layton, Chin Lee, Pam McConnell, Mary-Margaret McMahon, Joe Mihevc, Denzil Minnan-Wong, Frances Nunziata (Chair), Cesar Palacio, James Pasternak, Anthony Perruzza, Michael Thompson, Kristyn Wong-Tam
Total members that voted No: 12 Members that voted No are Jon Burnside, Gary Crawford, Vincent Crisanti, Justin J. Di Ciano, Mary Fragedakis, Mark Grimes, Michelle Holland, Stephen Holyday, Josh Matlow, Gord Perks, Jaye Robinson, David Shiner
Total members that were Absent: 7 Members that were absent are Ana Bail„o, Frank Di Giorgio, John Filion, Paula Fletcher, Giorgio Mammoliti, Ron Moeser, John Tory

Declared Interests (City Council)

The following member(s) declared an interest:

Mayor John Tory - as he has a continuing involvement in Rogers Communications Inc. and its family of companies.

EX21.8 - Authority for the Yonge-Dundas Square Board of Management to Enter into a Ten-Year Contract with Outfront Media Canada and Update to Dundas Square Special Sign District Regulations for 1 Dundas Street East (Yonge-Dundas Square)

Decision Type:
ACTION
Status:
Adopted
Ward:
27 - Toronto Centre-Rosedale

Public Notice Given

Committee Recommendations

The Executive Committee recommends that:

 

1.  City Council approve an amendment to Schedule C, Additional Special Sign District Regulations, of Chapter 694, Signs, General, to adopt new regulations for the property municipally known as 1 Dundas Street East, substantially in accordance with the draft by-law set out in Attachment 4 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture.

 

2.  City Council authorize the Yonge-Dundas Square Board of Management to negotiate and execute an ten-year agreement with Outfront Media Canada LP through its general partner Outfront Media Canada GP Co.("Outfront"),  for a new signage program on the Square as detailed in this report and subject to terms and conditions reflecting the content of Attachment 5 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture, and on other terms and conditions satisfactory to the General Manager, Economic Development and Culture and the General Manager, Yonge-Dundas Square, and in a form satisfactory to the City Solicitor.

 

3.   City Council approve the lease of portions of Yonge-Dundas Square and consent to the structural additions, alterations and improvements to Yonge-Dundas Square listed in Attachment 6 to the report (January 3, 2017) from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture required to implement the agreement.

 

4.  City Council direct that the 2018 and future year financial implications of this agreement be reported to the Budget Committee for consideration during the 2018 Budget processes.

 

5.  The City Solicitor be authorized to prepare the necessary Bills for introduction in Council to implement the above recommendations, subject to such stylistic and technical changes to the draft bills as may be required.

Origin

(January 3, 2017) Report from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture

Summary

This is a joint report from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture.  It is before the Executive Committee for approval as it deals with subject matter generally assigned to two separate Committees of Council:

 

-  The approval of a proposed ten-year contract for the installation, operation and leasing of seven signs, as well as any required structural alterations to Yonge-Dundas Square to accommodate the signs, which is generally a matter for the Government Management Committee; and
 

-  An area-specific amendment to the Sign By-law amending the regulations for the Yonge-Dundas Square Special Sign District which is generally a matter for the Planning and Growth Management Committee.
 

The Yonge-Dundas Square Board of Management (the "YDS-Board"), undertook a two-year visioning exercise to improve the functional and visual appeal of Yonge-Dundas Square (the "Square") as a public square. This was after the Board found that many events being held at the Square required the installation of rented temporary electronic displays, which adversely impacted client engagement.

 

The YDS-Board developed a comprehensive signage plan for the Square to address these issues, and conducted a two-phase Request for Information for the installation, operation, and maintenance of the components of a comprehensive signage plan, including incidental structural alterations to the Square (the "Signage Proposal"), as well as for potential signage-related revenue sources. 

 

The General Manager, Economic Development and Culture, recommends approval for the Board to enter into a ten-year contract with Outfront Media Canada LP through its general partner, Outfront Media Canada GP Co. ("Outfront") to: construct and maintain seven electronic signs, to provide other capital improvements and services, and to make any structural alterations and leasing arrangements necessary subject to the general terms and conditions set out in Appendix 5 of this report.  Any such agreement would be subject to any other terms and conditions satisfactory to the General Manager, Economic Development and Culture and the General Manager, Yonge-Dundas Square, in a form satisfactory to the City Solicitor.

 

The signage proposal is to establish a coordinated signage plan, which would replace the existing signs on the Square, and better serve the unique programming needs of the Square.  These proposed replacement signs would allow for the display of visitor information, public art, video projects, live events taking place at the Square, as well as event sponsorship and third-party advertising. 

 

The YDS-Board has made an application to amend Schedule C of the Sign By-law to implement the signage proposal in a manner similar to the regulations recently adopted for other properties within the Dundas Square Special Sign District.  The Chief Building Official and Executive Director recommends that City Council approve the proposed amendment to Schedule C of the Sign By-law.

Background Information

(January 3, 2017) Report from the Chief Building Official and Executive Director, Toronto Building and the General Manager, Economic Development and Culture on Authority for the Yonge-Dundas Square Board of Management to Enter into a Ten-Year Contract with Outfront Media Canada and Update to Dundas Square Special Sign District Regulations for 1 Dundas Street East (Yonge-Dundas Square)
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99716.pdf
Attachment 1 - Summary of Proposed Signs
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99717.pdf
(November 3, 2016) Attachment 2 - Part 1 - Yonge-Dundas Square Revitalization Plan, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99718.pdf
(November 3, 2016) Attachment 2 - Part 2 - Yonge-Dundas Square Revitalization Plan, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99742.pdf
(December 14, 2016) Attachment 3 - Visibility Study, Kramer Design Associates
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99719.pdf
Attachment 4 - Draft By-law - Amendments to Schedule C, Additional Special Sign District Regulations, of Chapter 694
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99720.pdf
Attachment 5 - Yonge-Dundas Square Board of Management /Outfront Term Sheet
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99721.pdf
Attachment 6 - Summary of Structural Changes to Yonge-Dundas Square
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99722.pdf
Public Notice - City of Toronto Act, 2006 from the City Clerk on a Proposal to Amend Chapter 694, Signs, General of the City of Toronto Municipal Code
https://www.toronto.ca/legdocs/mmis/2017/ex/bgrd/backgroundfile-99740.pdf

Communications

(January 16, 2017) Letter from Patrick J. Harrington, Aird and Berlis LLP (EX.Supp.EX21.8.1)
https://www.toronto.ca/legdocs/mmis/2017/ex/comm/communicationfile-64910.pdf
(January 16, 2017) Letter from Craig Flannagan, Vice President, Marketing, Cadillac Fairview (EX.Supp.EX21.8.2)
https://www.toronto.ca/legdocs/mmis/2017/ex/comm/communicationfile-67243.pdf

Speakers

Dan Starnino, Cieslok Media/Astral Out of Home
Paul Seaman, Clear Channel Outdoor Canada
Patrick Harrington, Aird & Berlis LLP, Bentall Kennedy (Canada) LP (10 Dundas Street East)
Sheila Jennings, General Manager, Cadillac Fairview Toronto Eaton Centre
Jodi Clare, Director, Partnerships Marketing, Cadillac Fairview
Catherine Murray, Rogers Communications
Andy Singh, Rogers Communications
David Boorne, Rogers Communications
Jeremy Kramer

Motions

1 - Motion to Adopt Item moved by Deputy Mayor Denzil Minnan-Wong (Carried)

Declared Interests

The following member(s) declared an interest:

Mayor John Tory - as he has an interest in Rogers Communications Inc., who has registered public speakers on the item.
Source: Toronto City Clerk at www.toronto.ca/council