Item - 2016.ED11.4

Tracking Status

  • City Council considered this item on May 3, 2016 and referred this item to an official or another committee or body. Consult the text of the decision for further information on the referral.
  • This item was considered by the Economic Development Committee on April 12, 2016 and adopted without amendment. It will be considered by City Council on May 3, 2016.

ED11.4 - TORONTO and Related 3D Signs

Decision Type:
ACTION
Status:
Referred
Wards:
All

City Council Decision

City Council on May 3, 4 and 5, 2016, referred Item ED11.4 back to the Economic Development Committee for further consideration.

Background Information (Committee)

(April 4, 2016) Report from the Deputy City Manager and Chief Financial Officer, and the General Manager Economic Development and Culture on TORONTO and Related 3D Signs
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-91832.pdf
Appendix A: 3D TORONTO Sign Legacy Plan
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-91851.pdf
Presentation from the Manager, Marketing and the Supervisor, Marketing, Economic Development and Culture on 3D Toronto Signs
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-92022.pdf

Motions (City Council)

1 - Motion to Amend Item moved by Councillor Stephen Holyday (Redundant)

That City Council delete the recommendations of the Economic Development Committee and adopt instead the following:

 

1.  City Council authorize the General Manager, Economic Development and Culture to sell through auction the "Toronto" sign in whole or part, at an appropriate future time to optimize proceeds, and use the revenue to offset Pan-Am Games infrastructure legacy support costs.

Ruling by Speaker Frances Nunziata
Speaker Nunziata ruled motion 1 by Councillor Holyday redundant due to Council's adoption of motion 3 by Councillor Thompson.


2 - Motion to Amend Item moved by Councillor Giorgio Mammoliti (Redundant)

That City Council permit Councillor Mammoliti to perform voluntary maintenance on the TORONTO sign.

Ruling by Speaker Frances Nunziata
Speaker Nunziata ruled motion 2 by Councillor Mammoliti redundant due to Council's adoption of motion 3 by Councillor Thompson.


3 - Motion to Refer Item moved by Councillor Michael Thompson (Carried)

That the item be referred back to the Economic Development Committee for further consideration.

Vote (Refer Item) May-05-2016 4:34 PM

Result: Carried Majority Required - ED11.4 - Thompson - motion 3 - Refer the item
Total members that voted Yes: 29 Members that voted Yes are Maria Augimeri, John Campbell, Raymond Cho, Gary Crawford, Joe Cressy, Vincent Crisanti, Janet Davis, Glenn De Baeremaeker, Frank Di Giorgio, Sarah Doucette, Mark Grimes, Michelle Holland, Stephen Holyday, Norman Kelly, Mike Layton, Chin Lee, Giorgio Mammoliti, Josh Matlow, Pam McConnell, Mary-Margaret McMahon, Joe Mihevc, Frances Nunziata (Chair), James Pasternak, Anthony Perruzza, Jaye Robinson, David Shiner, Michael Thompson, John Tory, Kristyn Wong-Tam
Total members that voted No: 5 Members that voted No are Paul Ainslie, Jon Burnside, Josh Colle, John Filion, Gord Perks
Total members that were Absent: 10 Members that were absent are Ana Bail„o, Christin Carmichael Greb, Shelley Carroll, Justin J. Di Ciano, Paula Fletcher, Mary Fragedakis, Jim Karygiannis, Denzil Minnan-Wong, Ron Moeser, Cesar Palacio

Point of Privilege by Councillor Michael Thompson

Councillor Thompson, rising on a Point of Privilege, stated that the Chamber was too noisy and he is unable to hear staff's answers to questions.

Ruling by Speaker Frances Nunziata
Speaker Nunziata accepted the Point of Privilege and ruled that Members of Council and staff should keep the noise level down.

ED11.4 - TORONTO and Related 3D Signs

Decision Type:
ACTION
Status:
Adopted
Wards:
All

Committee Recommendations

The Economic Development Committee recommends that:

 

1.  City Council adopt the 3D TORONTO Sign legacy plan provided in Appendix A to the report (April 4, 2016) from the Deputy City Manager and Chief Financial Officer, and the General Manager Economic Development and Culture, that includes a governance and protocol plan, a Commemorative Lighting program, and rules regarding design aesthetic.

 

2.  City Council direct the General Manager, Economic Development and Culture, to adopt a strict “no commercial designs” policy that states that the 3D TORONTO Sign at Nathan Phillips Square and the mobile Toronto sign will have no relation to a commercial entity or person.

 

3.  City Council approve one-time adjustment to increase the 2016 Economic Development and Culture Operating Budget by $150,000, funded from the Major Special Event Reserve Fund, to support the maintenance, governance and public engagement plans, and Commemorative Lighting procedure/criteria for the 3D TORONTO Sign at Nathan Phillips Square including one temporary position for 6 months, as identified in Appendix A to the report (April 4, 2016) from the Deputy City Manager and Chief Financial Officer, and General Manager Economic Development and Culture.

 

4.  City Council direct the General Manager, Economic Development and Culture to investigate and bring forward  a business case for consideration during the 2017 Budget Process for the one-time and ongoing costs of:

 

a.   the existing 3D TORONTO Sign on Nathan Phillips Square in 2017;

 

b.  the  process for commissioning and developing a permanent TORONTO Sign to be located at Nathan Phillips Square; and

 

c.  the creation, ongoing operation and maintenance of a mobile Toronto sign and seasonal touring program.

Decision Advice and Other Information

The General Manager, Economic Development and Culture gave a presentation on plans for the 3D Toronto sign.

Origin

(April 4, 2016) Report from the Deputy City Manager and Chief Financial Officer, and the General Manager, Economic Development and Culture

Summary

This report provides City Council with information on the plans for the 3D TORONTO Sign at Nathan Phillips Square, including: a maintenance and governance plan; public engagement plan; Commemorative Lighting procedure/criteria; and budget through December 2016. The report also proposes to develop a process for establishing a more permanent solution for the 3D TORONTO Sign at Nathan Phillips Square and addresses options and recommendations for the possibility of a mobile Toronto sign and touring program.

Background Information

(April 4, 2016) Report from the Deputy City Manager and Chief Financial Officer, and the General Manager Economic Development and Culture on TORONTO and Related 3D Signs
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-91832.pdf
Appendix A: 3D TORONTO Sign Legacy Plan
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-91851.pdf
Presentation from the Manager, Marketing and the Supervisor, Marketing, Economic Development and Culture on 3D Toronto Signs
https://www.toronto.ca/legdocs/mmis/2016/ed/bgrd/backgroundfile-92022.pdf

Speakers

Councillor Paul Ainslie

Motions

Motion to Refer Item moved by Councillor Raymond Cho (Lost)

That the item be referred to the General Manager, Economic Development and Culture to further study the possibility to privatize the 3D sign and report to the September 19, 2016 Economic Development Committee meeting.


Motion to Adopt Item moved by Councillor Mary Fragedakis (Carried)
Source: Toronto City Clerk at www.toronto.ca/council