Item - 2014.PG34.6

Tracking Status

PG34.6 - Construction Hoarding Sign Fees and Public Realm Enhancements

Decision Type:
ACTION
Status:
Adopted
Wards:
All

City Council Decision

City Council on July 8, 9, 10 and 11, 2014, adopted the following:

 

1.         City Council approve the introduction of a monthly fee for the use of space for the display of a construction hoarding sign on construction hoarding within the public right of way of $5.60 per month per square metre of construction hoarding signs, effective January 1, 2015 to be adjusted annually as part of the operating budget process, with the revenues from the monthly fee to be directed to a reserve fund, that will be drawn upon by Arts and Culture Services, Economic Development and Culture Division in the year following collection of the fees, to be directed to a program developed by General Manager, Economic Development and Culture, in consultation with the Toronto Arts Council, to create new elements and features and improve existing elements and features of the public right of way through the creation of temporary and permanent art, with a particular focus on community arts programs involving disadvantaged youth and newcomers in the creation of art, Arts and Culture Services to provide administration for the program, and operational oversight of the program operated by the Toronto Arts Council.

 

2.         City Council approve amendments to the Guidelines for Covered Walkways so that, whenever hoarding is provided on the public right of way, 50 per cent of the surface area of the hoarding be used for community art, subject to consultation with the Ward Councillor.

 

3.         City Council authorize and direct staff to take the necessary steps to implement Council's decision, including amending any necessary by-laws; City Council delegate authority to the General Manager, Economic Development and Culture to negotiate and enter into any agreements, in a form which is satisfactory to the City Solicitor, as required for the establishment and operation of the program described in Part 1 above; and City Council authorize the General Manager, Economic Development and Culture to execute any required agreements or related documents on behalf of the City.

Public Notice Given

Background Information (Committee)

(June 6, 2014) Report and Appendix A from the General Manager, Transportation Services, on Construction Hoarding Sign Fees and Public Realm Enhancements
https://www.toronto.ca/legdocs/mmis/2014/pg/bgrd/backgroundfile-70295.pdf

Communications (Committee)

(June 13, 2014) E-mail from Neil McDermott, Captain, Ward Advocacy Group 21, Cycle Toronto (PG.Supp.PG34.6.1)
(June 17, 2014) Letter from Danielle Chin, Senior Planner, Building Industry and Land Development Association (PG.Supp.PG34.6.2)
https://www.toronto.ca/legdocs/mmis/2014/pg/comm/communicationfile-48184.pdf

Motions (City Council)

Motion to Adopt Item (Carried)

Vote (Adopt Item) Jul-10-2014 2:37 PM

Result: Carried Majority Required - PG34.6 - Adopt the item
Total members that voted Yes: 37 Members that voted Yes are Paul Ainslie, Maria Augimeri, Ana Bail„o, Shelley Carroll, Raymond Cho, Josh Colle, Gary Crawford, Janet Davis, Glenn De Baeremaeker, Mike Del Grande, Sarah Doucette, John Filion, Paula Fletcher, Mary Fragedakis, Mark Grimes, Norman Kelly, Mike Layton, Chin Lee, Peter Leon, Gloria Lindsay Luby, James Maloney, Josh Matlow, Pam McConnell, Mary-Margaret McMahon, Joe Mihevc, Frances Nunziata (Chair), Cesar Palacio, John Parker, James Pasternak, Gord Perks, Anthony Perruzza, Ceta Ramkhalawansingh, Jaye Robinson, David Shiner, Karen Stintz, Michael Thompson, Kristyn Wong-Tam
Total members that voted No: 1 Members that voted No are Rob Ford
Total members that were Absent: 7 Members that were absent are Michelle Berardinetti, Vincent Crisanti, Frank Di Giorgio, Doug Ford, Giorgio Mammoliti, Denzil Minnan-Wong, Ron Moeser

PG34.6 - Construction Hoarding Sign Fees and Public Realm Enhancements

Decision Type:
ACTION
Status:
Amended
Wards:
All

Public Notice Given

Committee Recommendations

The Planning and Growth Management Committee recommends that:

 

1.         City Council approve the introduction of a monthly fee for the use of space for the display of a construction hoarding sign on construction hoarding within the public right of way of $5.60 per month per square metre of construction hoarding signs, effective January 1, 2015 to be adjusted annually as part of the operating budget process, with the revenues from the monthly fee to be directed to a reserve fund, that will be drawn upon by Arts and Culture Services, Economic Development and Culture Division in the year following collection of the fees, to be directed to a program developed by General Manager, Economic Development and Culture, in consultation with the Toronto Arts Council, to create new elements and features and improve existing elements and features of the public right of way through the creation of temporary and permanent art, with a particular focus on community arts programs involving disadvantaged youth and newcomers in the creation of art, Arts and Culture Services to provide administration for the program, and operational oversight of the program operated by the Toronto Arts Council.

 

2.         City Council approve amendments to the Guidelines for Covered Walkways so that, whenever hoarding is provided on the public right of way, 50 per cent of the surface area of the hoarding be used for community art, subject to consultation with the Ward Councillor.

 

3.         City Council authorize and direct staff to take the necessary steps to implement the recommendations, including amending any necessary by-laws, and that City Council delegate authority to the General Manager, Economic Development and Culture to negotiate and enter into any agreements, in a form which is satisfactory to the City Solicitor, as required for the establishment and operation of the program described in Recommendation 1, and that the General Manager, Economic Development and Culture be authorized to execute any required agreements or related documents on behalf of the City.

Origin

(June 6, 2014) Report from the General Manager, Transportation Services

Summary

Transportation Services, after consultation with Toronto Building, City Planning, Economic Development & Culture, and Financial Planning, is responding to a request from Planning and Growth Management Committee to consider further the introduction of additional fees for the display of advertising signs with First Party Content on construction hoarding, and the potential use of the funds from that fee for enhancements to the public realm related to public art.

 

A review was completed of the City of Toronto's experience collecting payments or rents for advertising displayed on City property or throughout the city.  A new market-based Construction Hoarding Sign in Right-of-way Fee of $5.60 per month per square metre of construction hoarding signs containing First Party Content is being proposed, effective January 1, 2015, and is to be adjusted annually as part of the operating budget process. It is also proposed that increased revenues from this fee be directed to a reserve fund that will be drawn upon by Arts and Culture Services, Economic Development and Culture Division, for purposes of commissioning, acquiring, and maintaining public art for the public realm across the City.

Background Information

(June 6, 2014) Report and Appendix A from the General Manager, Transportation Services, on Construction Hoarding Sign Fees and Public Realm Enhancements
https://www.toronto.ca/legdocs/mmis/2014/pg/bgrd/backgroundfile-70295.pdf

Communications

(June 13, 2014) E-mail from Neil McDermott, Captain, Ward Advocacy Group 21, Cycle Toronto (PG.Supp.PG34.6.1)
(June 17, 2014) Letter from Danielle Chin, Senior Planner, Building Industry and Land Development Association (PG.Supp.PG34.6.2)
https://www.toronto.ca/legdocs/mmis/2014/pg/comm/communicationfile-48184.pdf

Motions

Motion to Amend Item moved by Councillor John Filion (Carried)

That:

 

Recommendations 1 and 3 in the June 6, 2014 report from the General Manager, Transportation Services be deleted and replaced with the following:

 

"1.        City Council approve the introduction of a monthly fee for the use of space for the display of a construction hoarding sign on construction hoarding within the public right of way of $5.60 per month per square metre of construction hoarding signs, effective January 1, 2015 to be adjusted annually as part of the operating budget process, with the revenues from the monthly fee to be directed to a reserve fund, that will be drawn upon by Arts and Culture Services, Economic Development and Culture Division in the year following collection of the fees, to be directed to a program developed by General Manager, Economic Development and Culture, in consultation with the Toronto Arts Council, to create new elements and features and improve existing elements and features of the public right of way through the creation of temporary and permanent art, with a particular focus on community arts programs involving disadvantaged youth and newcomers in the creation of art, Arts and Culture Services to provide administration for the program, and operational oversight of the program operated by the Toronto Arts Council."

 

 

"3.        City Council authorize and direct staff to take the necessary steps to implement the recommendations, including amending any necessary by-laws, and that City Council delegate authority to the General Manager, Economic Development and Culture to negotiate and enter into any agreements, in a form which is satisfactory to the City Solicitor, as required for the establishment and operation of the program described in Recommendation 1, and that the General Manager, Economic Development and Culture be authorized to execute any required agreements or related documents on behalf of the City."


Motion to Adopt Item as Amended moved by Councillor John Filion (Carried)
Source: Toronto City Clerk at www.toronto.ca/council